This paper is a case study of the issue consumer privacy and the dot-com company, DoubleClick, Inc..
Written in 2004; 1,575 words; 1 sources; APA; $ 55.95
Paper Summary:
This paper explains the merger of the information technology-based facilitator company DoubleClickwith Abacus. The author discusses the ethical principles and privacy conflicts of gathering customer intelligence. The paper reviews consumer protection issues.
From the Paper:
"DoubleClick, Inc. established itself in the dot-com boom of the late ...s as an information technology-based facilitator company providing services to Internet-based firms selling directly to customers. DoubleClick developed and refined information technology protocols and applications that a) made contact between marketer and consumer more efficient, b) made transactions more effective and c) developed information about consumer behaviors that were held by the company to be beneficial to both consumers and marketers. One of the protocols ...."
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