Domino's Pizza

Paper Summary:

The paper discusses how Domino's Pizza is considered the market leader in the US, with the greatest potential of expanding into global markets. The paper explains that pizza's appeal is being driven primarily by the increasingly hectic lifestyles of westernized nations and the fragmented approaches families are taking to eating dinner together. The paper explores the resistance foreign cultures have to pizza and examines the marketing mix necessary for global success. The paper examines Domino's advertising, marketing objectives and marketing strategies.

Outline:
Executive Summary
The Product
The Market
Marketing Goals and Objectives
Marketing Strategies
Marketing Implementation
Government Participation in the Marketplace
Executive Summary

From the Paper:

"Domino's Pizza's strong financial performance during 2005 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth however Dominos has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on the sociocultural shifts occurring in the United States and elsewhere, and finally continually redefine its in-store dining strategies relative to the growing rise of online sales."

Sample of Sources Used:

• Domino's Market Research (2005) - From the 2005 Analyst Day Presentation downloaded from the Internet on May 28, 2006: http://media.corporate-ir.net/media_files/irol/13/135383/presentations/DPZ_InvDayAll.pdf
• March, 2005 investor presentation given by Domino's CEO - Downloaded from the Investor's Section of the website on May 29, 2006: http://media.corporate-ir.net/media_files/irol/13/135383/presentations/DPz_052506.pdf
• Industry Research (2005) -Bakery and Pizza Goods Market Analysis, 2005. From a press release at Pizza Marketing Quarterly: http://www.pmq.com/mag/2005september-october/pizzapower.php accessed from the Internet on June 1, 2006.
• Industry Research (2006) -Bakery and Pizza Goods Market Analysis, 2006. From a press release at Pizza Marketing Quarterlyhttp://library.corporate-ir.net/library/13/135/135383/items/181205/InvPres_0306.pdf and http://198.65.135.101/meetingsandevents/archive/itc2003/23trends.ppt accessed from the Internet on June 1, 2006.

More papers on Domino's Pizza:

• Business Plan # 92268 : "Marketing Plan for Domino's Pizza"
• Business Plan # 95294 : "Domino's Pizza"
• Essay # 52379 : "Domino's Pizza Advertising Strategy"

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