Diversity Audit of Disney

Paper Summary:

The paper provides a definition of the selected criteria and methods used to audit Walt Disney World Resort, a description of the organization's diversity initiatives, an evaluation of these initiatives and their results. The paper concludes with recommendations for the Walt Disney World Resort to implement more efficient means of bi-lateral communication with employees.

Outline:
Executive Summary
Disney Organizational Background
Selected Criteria/Audit Methods
Description of the Organization's Diversity Initiatives
Evaluation of Disney Diversity Initiatives
Recommendations

From the Paper:

"Operating as one of the best known brands and most profitable global entertainment companies, Disney's strategic approach to combining their three separate media divisions in conjunction with expertise with integrated marketing communications (IMC) has made this company one of the most consistently profitable as well (Data Monitor, 2004). Disney is organized into separate media divisions. The Disney Media Network operates the ABC Television Network and owns over ten television stations as of this writing in addition to the ESPN Radio Network, Radio Disney, and over forty different radio stations as well. Disney is most known for its Parks and Resorts segment, which operates Disneyland, Walt Disney World Report in Florida, Euro Disney in Paris, and Disneyland Hong Kong, and Tokyo Disney Resort. Relying on the lessons learned from IMC-based strategies, Disney also created a Studio Entertainment segment to coincide with the Parks and Resort segment so the two could support one another from a merchandising standpoint."

Sample of Sources Used:

• Data Monitor (2004) - EuroDisney Profile. Reference Code 16537. Publication Date November 2004. New York, NY
• Lin Grensing-Pophal (2001, November). A balancing act on diversity audits. HRMagazine, 46(11), 87-95. Retrieved July 12, 2008, from ABI/INFORM Global database. (Document ID: 90109494).
• Forman, Janis. 1998. "Corporate Image and the Establishment of EuroDisney: Mickey Mouse and the French Press" Technical Communication Quarterly. Summer 1998, Volume 7, Number 3 (Pages 247-258)
• Kepler Equities (2005) - EuroDisney Investment Brief. April 6, 2005. Kepler Equities. Catherine Rolland. New York, NY.
• Marsh, Harriet. 1996. "Variations on a theme park" Marketing. May 2, 1996. Page 14.

More papers on Diversity Audit of Disney:

• Case Study # 147500 : "Diversity Audit: The Kellogg Corporation"
• Case Study # 148120 : "Kellogg Corporation Diversity Audit Course Project"
• Case Study # 140806 : "Organizational Audit of Sanofi-Aventis"

APA Citation:

MLA Citation: