Discontinuous Innovation

Paper Summary:

This paper defines and discusses discontinuous innovation and whether or not it is likely to affect a specific unnamed organization. It suggests how the organization should respond to the possibility of disruption. The paper examines areas such as R&D, marketing activities, technology strategy and organization and relates them all to new product development. It also examines radical innovation and incremental innovation.

Table of Contents:
Scenario
Executive Summary
Introduction
Analysis & Interpretation
Conclusion
Recommendations

From the Paper:

"It is clear that the pre-phase innovative potential vested within a project or within an organization or team is critical in the determination of whether the project, organization or team will be innovative in nature and in an ongoing and expanding manner. Radical innovation and incremental innovation are quite different from one another and it is likely that both types of innovation are required in projects, organizations or teams that are successful for an ongoing period-of-time. Breakthrough innovation is also a requirement in the successfully discontinuous innovative initiative. Innovation in the High-Tech market certainly combines the requirements of all these groupings and types of innovative components in order to be successful and stay competitive in the rapidly changing, advancing and expanding high-tech marketplace."

Sample of Sources Used:

• Herzberg, Torsten (2005-2006) Toward a Mid-Range of Method Selection for Innovation Pre-project Activities" School of Industrial Manufacturing Science Enterprise Integration. Cranfield University. Online available at: https://dspace.lib.cranfield.ac.uk/bitstream/1826/1059/1/060429_PhD_Torsten_Herzberg.pdf
• Kaplan, Soren and Palmer, Derrick (2007) Strategic Imagination: External Thought Leaders Inspire Breakthrough Innovation. Innovation Point. LLC. Online available at: http://www.innovation-point.com/Strategic%20Imagination.pdf
• Profitable Innovation in High Tech: Innovate to Compete, Innovate Profitably to Win (2008) Oracle. Online available at: http://www.oracle.com/industries/high_tech/Profitable_Innovation_for_High_Tech.pdf
• Wagner, Marcus (2007) Organization of Innovation in High-Tech Industries: Acquisitions as a Means for Technology Sourcing. Bureau d'economie theorique et applique (BETA) UMR 7522. Online available at: http://cournot2.u-strasbg.fr/users/beta/publications/2007/2007-28.pdf
• Radical Versus Incremental Innovation (2008) 1000 Ventures Business Guide. Online available at: http://www.1000ventures.com/business_guide/innovation_radical_vs_incr.html

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