Dell Computers

Paper Summary:

The paper analyzes Dell computer company. The paper includes a personal history of Michael Dell, as well as a history of Dell Computers. The paper discusses the direct sales philosophy, and how this is used in Dell's business plan to increase profits. The paper concludes with recommendations for Dell to increase market share and profitability.

Table of Contents:
Company Background and History
Historic Financial Performance and Results
Organizational Culture and Structure
Current Issues and Opportunities
Constraints to Success Achievement
Strategic Analysis and Choice
Summary and Concluding Recommendations

From the Paper:

"Their description included an architecture that would be based on the usage of standards based and low costing two way and also four way clustered 'server building blocks' which would be able to deliver to the user a combination of unlimited scalability and also an excellent and strong database performance. They expressed their firm belief and hope that this type of small server/cluster design architecture would be able to finally rival the traditionally vertically scaled SMP systems, and give a better overall performance, and also at a cheaper rate than the traditional models."

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