Dell Company Analysis

Paper Summary:

The paper attempts to evaluate Dell's e-business system, including its use of intranets, portals, partner sites, extranets, electronic commerce and Internet strategies, as well as its global website and the recent launch of a company blog. The paper also focuses on Dell's total IT architecture including hardware, software, networks, personnel, files and databases and the dominant processes the company relies on for its revenue. The paper examines the efficiencies accomplished by Dell by more effectively aligning their many e-business processes with the changing needs of customers. The paper also evaluates the continued effectiveness of build-to-order strategies as a process.

Outline:
Executive Summary
Dell's Strong Focus On Analytics Pays Off In E-Business
Dell's Areas of Measurements
The End Game: Dell's Mass Customization Strategy
Comparing Dell's Quote-to-Order and Guided Selling Strategies
Analysis of Dell's E-Business Strategies

From the Paper:

"Dell Computer Corporation has revolutionized supply chain synchronization, multi-channel order capture, distributed order management, and recently has become more focused on both automated and personalized service strategies. Dell's rapid success with e-commerce over the last decade was in large part responsible for the concept of disintermediation in traditional multi-tier distribution channels becoming a central focus for thousands of companies."

Sample of Sources Used:

• AMR Research (2005) - The Handbook of Becoming Demand Driven. AMR Research Report October 6, 2006 . Accessed with permission from the publisher. Lora Cecere, Roddy Martin, Debra Hofman.
• AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on October 6, 2006from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
• Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on October 6, 2006: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf
• Columbus (2001) - Defining Your Direction In Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on October 6, 2006: http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
• Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on October 6, 2006: http://lwcresearch.com/filesfordownloads/SellSideECommerceMarketIsAllAboutIntegration.pdf

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