An evaluation of the Dell Computer Corporation's e-business strategies.
Written in 2007; 2,018 words; 6 sources; MLA; $ 63.95
Paper Summary:
The paper attempts to evaluate Dell's e-business system, including its use of intranets, portals, partner sites, extranets, electronic commerce and Internet strategies, as well as its global website and the recent launch of a company blog. The paper also focuses on Dell's total IT architecture including hardware, software, networks, personnel, files and databases and the dominant processes the company relies on for its revenue. The paper examines the efficiencies accomplished by Dell by more effectively aligning their many e-business processes with the changing needs of customers. The paper also evaluates the continued effectiveness of build-to-order strategies as a process.
Outline:
Executive Summary
Dell's Strong Focus On Analytics Pays Off In E-Business
Dell's Areas of Measurements
The End Game: Dell's Mass Customization Strategy
Comparing Dell's Quote-to-Order and Guided Selling Strategies
Analysis of Dell's E-Business Strategies
From the Paper:
"Dell Computer Corporation has revolutionized supply chain synchronization, multi-channel order capture, distributed order management, and recently has become more focused on both automated and personalized service strategies. Dell's rapid success with e-commerce over the last decade was in large part responsible for the concept of disintermediation in traditional multi-tier distribution channels becoming a central focus for thousands of companies."
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