Decision-Making at Disney

Paper Summary:

The paper focuses on two strategic decisions of Disney that were not so successful and that required strategic changes in order to improve performance. The paper describes the establishment of Eurodisney, a theme park in Paris and examines the purchase of Capital Cities/ABC. The paper then looks at the general corporate culture of the Disney company.

Outline:
Introduction
Eurodisney
Capital Cities/ABC
Decision-Making at Disney

From the Paper:

"The Walt Disney Company is well-known around the world for its cultural products and especially for the various characters, animated and otherwise, created for various film and television products. Many of these creations have a life of their own in marketing and generate income through dolls, games, images on other products, and so on, as well as from the film and television works from which they derive. The public may believe that the company is golden and always succeeds, but in fact, the company has made certain strategic decisions that have not been so successful and that have required strategic changes in order to improve performance."

Sample of Sources Used:

• Coron, E., 1998, July 13, Why Mickey Mouse is sad, The European, 17.
• Cunningham, S., 1995, September 7, Theme parks' roller coaster ride to profit, The European, 21.
• Harrison, E., 1999, The Managerial Decision-Making Process, Boston: John Wiley & Sons Australia
• Harrison, E.F. & Pelletier, M.A., 1995, A paradigm for strategic decision making, Management Decisions, Vol. 22, No. 7, 53-59.
• Helgadottir, B., 1997, August 28, Mauschwitz: Not the place for free thinkers, The European, 10.

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