DaimlerChrysler's PT Cruiser

Paper Summary:

This paper discusses the PT Cruiser, or Personal Transport Cruiser, which is a brand of automobiles manufactured by American producer, Chrysler. It discusses the initial design and production of the car, as well as the initial results retrieved on the American market. It looks at the development and expansion of the car. The paper then discusses the problems associated with the PT Cruiser. Finally, the paper discusses how a more favorable outcome could have been ensured.

From the Paper:

"The PT Cruiser is currently in its maturity state as a product and its decline is unavoidable. However, a re-launch on the market would be possible if certain requirements were met. In this order of ideas, the quality of the product has to be improved. The efforts must be sustainable and real as they have to repair the negative reputation created so far. Then, the company employees in the sales and service department have to be trained and taught how to treat customers with the utmost respect. They must also learn how to efficiently retrieve information from the customers, and then transmit it to the production department as for the requirements to be integrated and the problems resolved. Also, they must better select their target market and focus on it, rather than simply placing the car onto the market to be bought by anybody who has money."

Sample of Sources Used:

• Chastain, S., My PT Cruiser Problem Story, PT Cruise Problems, http://www.ptcruiserproblems.com/chrysler/pt_cruiser/pt_cruiser_problems_the_full_story.htm last accessed on May 23, 2008
• Kachadourian, G., 2000, "It's PHaT!" - Discusses DaimlerChrysler's 2001 Model PT Cruiser, Automotive Industries, Edition of January
• Yoxon, G., Second Look: 2001 Chrysler PT Cruiser, Canadian Driver 1999-2005, http://www.canadiandriver.com/roadtest/01ptcruiser.htm last accessed on May 23, 2008
• PT Cruiser Owner Complaints, PT Cruiser Problems, http://www.ptcruiserproblems.com/chrysler/pt_cruiser/pt_cruiser_owner_complaints.htm last accessed on May 23, 2008

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