An in-depth study of interactive marketing and customer relationships management at Apple Inc.
Written in 2008; 2,867 words; 13 sources; APA; $ 85.95
Paper Summary:
The paper relates that the Apple Company has implemented some features of customer relationship management (CRM), but they still encounter difficulties in properly and adequately communicating with customers. The paper looks at how the implementation of interactive marketing procedures has supported the Dell, Hewlett-Packard and Sony companies in further developing and improving their customer relationships. The paper examines the features and problems of CRM at Apple Inc. and provides recommendations for practice for the next six months, one year and three years.
Outline:
Executive Summary
Interactive Marketing
CRM at Apple Inc.
Recommendations for Practice
From the Paper:
"The Interactive Marketing represents a wide set of strategies to be implemented in order to increase the amount of information about a company's customers, in order to use this information to the benefit of the company (better satisfy the needs of customers and implicitly increase the company's profits). A most common practical application of Interactive Marketing is revealed by the Customer Relationship Management, yet another tool used to gather information and offer information to and from clients."
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