A SWOT analysis of the consumer portable audio electronic products industry.
Written in 2007; 851 words; 5 sources; MLA; $ 30.95
Paper Summary:
The paper examines the strengths, weaknesses, opportunities and threats in the audio electronic industry, specifically portable products like MP3 players. The paper discusses the growing market, focusing on companies like Sony and Toshiba. The paper discusses brand awareness of these products and discusses development agreements between companies such as Nike and Apple, where iPods would be attached to running shoes to measure distances. The paper concludes that while the market is booming, with the average consumer spending $250 a year on music, this could be nearing saturation point.
"Continual new product development - The dominant approach this industry generates new demand is through new product development. Apple's research and development spend dominates the industry today and has lead to the adoption of wireless and potentially cellular TV on the iPod platform. Growing international sales - The continued focus on growing global sales through the development of distribution channels, varying music and video formats, and a focus on bringing localized content to specific areas of the world where digitized music is not available today."
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