Competitive Advantages of Nike

Paper Summary:

This paper takes a look at one of the leading developers, designers, manufacturers and global marketers of footwear, apparel, equipment and accessories, the Nike Company. According to the paper, Nike is perhaps most well known for its manufacture of footwear for men, women and children.The paper reports that Nike also has a sports apparel product line, as well as a performance equipment product line that includes golf clubs, sports balls, eyewear, timepieces, skates, bats, electronic media devices, and other equipment specifically for sports activities.

Outline:
Economic Forces Faced by Nike
Technological Forces Faced by Nike
Sociocultural Forces Faced by Nike
Demographic Forces Faced by Nike
Political and Legal Forces Faced by Nike
Global Forces Faced by Nike
Nike's Suppliers
Nike's Distributors
Nike's Customers
Nike's Competitors
Conclusion/Recommendations

From the Paper:

"As the world becomes increasingly globalized, sociocultural forces will become increasingly more globally diverse. One of the primary sociocultural factors that Nike will have to contend with is society's outlook on responsible manufacturing, particularly in Third World countries. The 1990s saw Nike as the "global poster child for corporate ethical fecklessness" (Zadek). 2000 saw the company recalling more than 100,000 pairs of Little Air Jordan shoes, because of concerns of lead paint ("Lead Paint"). However, today the organization has been able to develop ethically responsible business practices."

Sample of Sources Used:

• "Adidas." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 <http://dbic.datamonitor.com>.
• Beckett, W. "Merging Performance and Fashion." Women's Wear Daily 192(39) 2006 Aug 24: 9. Business Source Complete. EBSCOHost. University of Phoenix, Phoenix, AZ. November 28, 2006 <http://web.ebscohost.com>.
• Binole, G. "Asian Market Forces Could Affect Nike." Portland Business Journal. (1997 Nov 7). November 28, 2006 <http://portland.bizjournals.com/portland/stories/1997/11/10/story3.html>.
• "Callaway Golf." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 <http://dbic.datamonitor.com>.
• Daley, W. The Emerging Minority Marketplace. No date. U.S. Department of Commerce. November 28, 2006 <http://purl.access.gpo.gov/GPO/LPS70698>.

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