An analysis of company communication at Label USA from the viewpoint of an exiting intern.
Written in 2009; 3,187 words; 6 sources; APA; $ 92.95
Paper Summary:
This paper, written by a former intern, uses three communications theories to analyze and comment on the nature of company communication at Label USA. The writer's firsthand and overall positive experiences as well as the insight gained into the changing needs of the music industry are described. The writer explains how adaptive structuration theory, social penetration model theory and uncertainty reduction theory were successfully used by Label USA to set up a big tour at a country fair. After commenting on the company's weaknesses and threats, the writer concludes that it is essential for the company to develop an effective team with regard to special projects communication.
Outline:
Introduction
SWAT Analysis
Strengths
Adaptability
Weaknesses
Artist Communication
Opportunity
Emphasis on Technology
Threats
Conclusion
From the Paper:
"Given that Label USA is aware of the trends occurring in the music industry at this time it is also clear that streamlining communication with regard to venue production is essential to the development of a profitable concert tour dates. Tour support is in fact so essential to the end product of a happy consumer as well as happy artists and a profit margin that supports future label production and profitability that tour planning and communications of a particular tour date and venue are paramount. If a single loss is incurred due to lack of planning the tour can be sent into a tailspin of debt and therefore loss and almost as importantly the artist and vicariously the label reputation can be damaged, which defeats the purpose of touring as its essential goal is to build public awareness and support for the artist. The intern experience at Label USA was focused greatly on the venues that occurred during the length of my internship."
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