A look at the entrepreneurship and marketing process for the Comet Skateboards company.
Written in 2009; 1,193 words; 5 sources; MLA; $ 40.95
Paper Summary:
The paper details the philosophy behind Comet's use of solar energy to power their production facilities and use of green materials to build their boards. The paper discusses how Comet's owners established a local stock exchange where small, local entrepreneurships are nurtured into successful businesses that hire and train people in socially and environmentally responsible methods. The paper then explains how Comet Skateboards received the financial support to upgrade their small business to a national, high-visibility company.
From the Paper:
"So many companies and organizations are riding the "green" bandwagon these days - claiming to be responsible stewards of our fragile earth vis-a-vis our rapidly changing climate - it's hard to tell those employing cool marketing techniques - but little substance - from those truly committed to reducing their carbon imprint. Even oil companies like BP are flashing their green through commercials and investment in renewable energy sources. But when it comes to Comet Skateboards, there is no doubt about the sincerity of this company's production and marketing strategies. Comet in fact goes farther into the realm of a sustainable "cradle-to-cradle" business model than most if not all manufacturers of popular contemporary products."
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