Columbia Broadcasting System

Paper Summary:

The paper examines the lengthy past of Columbia Broadcasting System (CBS) and how it established itself as an industry leader in the 1930s and beyond. The paper looks at the business organization of CBS; its organizational style, its ability to put money into projects that yield long-term gains, and its policy of advancing women and minorities. The paper concludes that few broadcasting organizations seem better situated to be successful in the long-term than CBS.

From the Paper:

"For the purposes of context, it is appropriate to begin first with the history of the Columbia Broadcasting Corporation. Suffice it to say, through its many ups - and a few "downs" - CBS has enjoyed a most eventful history. The company began in 1928 when William S. Paley acquired one-year-old United Independent Broadcasters Inc. and changed its name to the Columbia Broadcasting System. Three years later, CBS began regular television broadcasts from an experimental station located in New York called W2XAB. Two years after that, Columbia News Service was opened and, in 1936, the signing of "Major Bowes and the Original Amateur Hour" signified that CBS was for real - and unafraid to "raid" talent from rival NBC (Leigh, C1)."

Sample of Sources Used:

• Atkinson, Claire, and Andrew Hampp. "Road to the Upfront: CBS." Advertising Age 9 Apr. 2007: 4.
• Bernstein, Mark. "Inventing Broadcast Journalism." American History, 40.2 (2005): 40-46.
• Buzenberg, Bill, Suzan Buzenberg, and Richard S. Salant. Salant, CBS, and the Battle for the Soul of Broadcast Journalism: The Memoirs of Richard S. Salant. Boulder, CO: Westview Press, 1999. Questia.com. 30 Apr. 2007 <http://www.questia.com/PM.qst?a=o&d=85903684>
• Conway, Mike. "The Birth of CBS-TV." Journalism History, 32.3 (2006): 128-137.
• Fortunato, John A., and Shannon E. Martin. "The courts v. the FCC: diversity and the broadcast provisions of the 1996 Telecommunications Act." Communications and the Law, 21.3 (1999): 19+.

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