Classical Experimental Design

Paper Summary:

The paper explains the concept of classical experimental design through a case sample of market research done through this research design. The paper outlines the methods of surveys, experiments and focus groups that can be used in the case study.

From the Paper:

"There are two forms of research available in conducting any type of study through the classical experimental design. Secondary research involves using research that has already done by someone else. An example of secondary research used in the case sample market study focusing on consumer trends (hereinafter, "case study") is using information and statistics compiled by the government in terms of various populations. (Girden, 2001, p. 202). However, because secondary information only offers general conclusions, it is not specific enough to satisfy a study's needs for learning the effect that advertisement has on the purchase motive of consumers. Thus, according to the classic experimental design, original, or primary research, must also be conducted."

Sample of Sources Used:

• Girdner, Ellen R.R. (2001): Evaluating Research Articles from Start to Finish. London: SAGE Publications.
• Quinn, Patton. (2001): Qualitative Research and Evaluation Methods. London: SAGE Publications.
• Salkind, Neil J. (2005): Exploring Research. New York: Prentice Hall.

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• Research Proposal # 121646 : "Quasi-Experimentation"

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