Paper Summary:

This paper explains that WestJet needs to position itself to remain successful in the turbulent skies of Canada. The author points out the use of strategic planning in business management. The paper recommends planning tools and techniques in addition to a SWOT analysis, which the company will need to make this decision.

From the Paper:

"WestJet's management team has asked for a recommendation about what planning tools and techniques including but not limited to a SWOT analysis, which can be used to decide how WestJet needs to position itself to remain successful in the turbulent skies. Strategic Planning is a method for positioning an organization to take advantage of its future by capitalizing on opportunities, addressing proactively rather ignoring challenges, providing the kind of leadership that motivates employees toward superior performance, manage change rather than be managed by change, create ..."

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