Demonstrates the use of matrix evaluation methods for a strategic development plan for Verizon Communications.
Written in 2008; 1,570 words; 3 sources; APA; $ 51.95
Paper Summary:
This paper explains that Verizon Communications is known as one of the largest communication units, synonymous with telecommunications, wireless networks, information services, and international telecommunications processes. The author points out that, from its financial statements presented in this case study, Verizon has not been making a profit irrespective of its large market shares and continued diversification. The paper then relates that it is imperative that there is a process of identifying factors, which add or deplete the value of the organization, and simultaneously using these factors to create a comparative advantage for Verizon. The author utilizes an external factor valuation matrix (EFE), a internal factor valuation matrix, a SWOT matrix and a Porter's five forces model. The paper includes tables of these evaluations.
"The bargaining power of buyers is highlighted by the fact that Verizon wants to increase brand loyalty, hence the strategic marketing activities, which reinforces elements of the marketing mix and helps to alleviate the bargaining leverage of the buyer. In the telecommunications industry, demand is highly elastic since there are many substitutes. Verizon minimizes the threat of the buyer power, by making demand more inelastic since they offer a wide array of products via bundling options with affiliate telecommunication products or by products."
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