Case Study: Safeway Inc.

Paper Summary:

This paper presents an analysis of the Safeway Corporation's internal strengths and weaknesses, along with an analysis of the economic environment's opportunities and threats. The paper explains that such an analysis will help determine how Safeway can best cope with the development and implementation of a series of new strategies needed to ensure the company's future success. The paper also combines the SWOT analysis with the expected changes that are prone to occur in the market and discusses three possible scenarios. The paper concludes by explaining which scenario is the most realistic without it being excessively optimistic or pessimistic.

From the Paper:

"The company's growth will be reflected in all domains, including customer and employee satisfaction. Customers will be presented with higher standards and better quality of the products and services. Employees will be presented with better working conditions and significantly increased wages. Furthermore, with the occasion of Buffett's purchase and capital growth, all employees will receive a substantial bonus consisting of additional salaries. The premiums will be established based on each employee's individual performances, their expertise in their work field and their fidelity to the firm."

Sample of Sources Used:

• Safeway 2006 Fact Book, Retrieved from Safeway Website http://media.corporate-ir.net/media_files/IROL/64/64607/2006FactBook.pdf, on October 10, 2007
• 2006 Safeway Annual Report, Retrieved from Safeway Websitehttp://phx.corporate-ir.net/phoenix.zhtml?c=64607&p=irol-reportsAnnual, on October 10, 2007
• Safeway Inc., New York Stock Exchange, October 10, 2007, http://www.nyse.com/about/listed/swy.html, last accessed on October 10, 2007
• Luisa Kroll and Allison Fass, The World's Billionaires, Forbes Magazine, September 3, 2007, http://www.forbes.com/2007/03/07/billionaires-worlds-richest_07billionaires_cz_lk_af_0308billie_land.html, last accessed on October 10, 2007
• Website of International Economics, http://www.internationaleconomics.net/, last accessed on October 10, 2007

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