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Case Study # 104003 :: Case Study: Non European Union (EU) or European Union
Discusses the European Union (EU) and its individual markets as a potential target market for entry by a foreign enterprise as well as a non-member market.
Written in 2008; 1,785 words; 9 sources; APA; $ 57.95
Paper Summary:
This analysis examines the characteristics of two specific target countries for potential market entry by a foreign enterprise. The two countries examined are a non-EU member country which is Indonesia and an EU member state which is Spain. Additionally, the benefits and disadvantages of such countries vis-a-vis individual company acquisitions or joint venture targets are discussed.

Table of Contents:
Abstract
Country Analysis
Overview
Target Country One--Indonesia
Cultural
Trading Blocs and Related Data
Major Currencies
Fund Repatriation and Exchange Rate Risks
Target Country Two--Spain
Cultural
Trading Blocs and Related Data
Major Currencies
Fund Repatriation and Exchange Rate Risks
European Union Membership Versus
Non-Membership
The EU Market Environment
Non-EU Market Disadvantages
Business and Commerce in EU Markets
Conclusion
From the Paper:
"The most important regional trading blocs related to this project are ASEAN (Association of Southeast Asian Nations). Indonesia reported a trade surplus with Japan of $9,018m, $5,096m with the United States, and $1,958m with China as recently as 2000 which indicative a strong export economy (Indonesia, 2006). These and its other total exports formed the equivalent of $57.4b worth of exports in 2001. Its current account stands at $6,899m and balance on goods of $22,695 while its balance on services totals a deficit of -$10,380m . Regional barriers to trade are minimal."

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