This paper is a case study of Merrill Lynch, which presents recommendations for future expansion..
Written in 2004; 900 words; 1 sources; APA; $ 31.95
Paper Summary:
This paper describes Merrill Lynch and the financial industry. The author points out that Merrill Lynch wants to expand its business similar to the expansion of Citigroup. The paper reviews the advantages and disadvantages of Merrill Lynch.
From the Paper:
"Merrill Lynch, Co. is a major financial services and brokerage firm currently headed by Chief Executive Officer E Stanley O'Neal, whose objectivity in moving his firm forward in a scandal charged industry is well known. New Merrill Lynch O'Neal's goal is to create a financial services colossus that has the breadth of a mega-bank such as Citigroup and the depth and trading capacity of an independent investment bank such as Goldman Sachs, Co.. With a worldwide network of retail offices, Merrill Lynch has ..."
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