Case Study: FLorenceville Curling Club

Paper Summary:

This paper explains that the management of the Florenceville Curling Club is similar to a traditional profit-oriented businesses. The author points out that the club requires some organizational restructuring. The paper relates that, in addition to a more aggressive marketing campaign in the spring, the club requires a manager to address business matters; however, the club's delineation of this person's duties is fraught with difficulty.

From the Paper:

"How is Florenceville Curling Club similar to traditional profit-oriented businesses like McCain's foods? Let us bear in mind that the Florenceville Curling Club owed the bank of Nova Scotia $122,400 by April of 1977 (p.4); there was a pressing need to maximize profits to pay off this debt. An aggressive fund-raising campaign began in the fall of 1979 (p.5). New revenue-generating techniques such as Club 200 were instituted (clubs of this sort are common at other traditional, profit-driven businesses) and expenditures were tightened (p.5). "

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