Case Study: Endius, Inc.

Paper Summary:

This paper describes the Endius medical product. The author uses SWOT and Pro/Con analysis to develop a marketing plan. The paper makes recommendations for a marketing strategy.

From the Paper:

"Endius, Inc. has developed a revolutionary type of forceps that are steerable and that have applications in both sinus and spinal surgeries. These are two of the most common surgeries performed in the United States and the Endius forceps will allow surgeons to be equally effective as with traditional techniques but using less invasive surgical approaches. The result is that patients recover faster and with less pain and the procedure itself can also be less expensive than traditional approaches. However, although Endius ..."

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