Case Study: Coca-Cola Company

Paper Summary:

This paper conducts a detailed case study of the Coca-Cola Company, applying the measures of quality management and the balanced scorecard to the business practices of the organization. It identifies problems within the Coca-Cola Company and discusses possible solutions and changes to overcome the cited issues. In addition, the paper discusses the manner in which these approaches were used to tackle the problems and then concludes with an analysis of the strengths and weaknesses of the contemporary strategic design of the company.

Table of Contents:
Introduction
Discussion of Problems within the Coca-Cola Company
Analysis of the Coca-Cola Company under the Balanced Scorecard
Analysis of the Coca-Cola Company under Total Quality Management
Strengths and Weaknesses of the Coca-Cola Company's Current Strategic Designs
Conclusion

From the Paper:

"As any company in a highly competitive environment faces, Coca-Cola has faced many organizational problems. The biggest threat faced by this company is the entry of many new, strong competitors in the soft-drink and related beverages industry. For example, PepsiCo is one of Coca-Cola's toughest competitors that offer the same range of products at the same prices. This threat is significant because it cannot be eliminated just be producing a better quality product at a lower price."

Sample of Sources Used:

• Coca-Cola Co. (2005). Annual Report. Retrieved July 17, 2007, from http://www.cocacola.com.
• Cosgrove, J. (2005). The 2005 Soft Drink Report: new flavor introductions and health Conscious formulations offset a flat year. Beverage Industry, March 2005.
• Herzog, Bonnie. (2004). Word from Wall Street: Soft Drink Edition. Beverage World, January 2004.
• PepsiCo. (2004). Annual Report. Retrieved July 19, 2007, from http://www.pepsicola.com.
• Reuters. (2005). Coca Cola Company Description. Retrieved July 19, 2007, from http://www.investor.reuters.com/business/

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