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Case Study # 105845 :: Capitalizing on the South African Emerging Market
A discussion of the global power company, AES Corporation, and its expansion into South Africa.
Written in 2008; 3,520 words; 7 sources; APA; $ 98.95
Paper Summary:
This paper discusses the power shortage in South Africa and the competition between Chinese companies and AES to enter the market there. An overview is given of AES's business strategies and its agreement with Eskom, the South African power company. The author analyzes the challenges facing AES in South Africa, where the government favors domestic over foreign companies, and provides suggestions on how to overcome them.

Outline
Part I: Case Study
AES Business Approach
South African Expansion
Key Problems
Part 2: Recommendations and Analysis
From the Paper:
"The key advantage that AES has over potential Chinese companies that might try to establish themselves in the power industry is their experience in supplying power to emerging markets. Emerging markets represent one of the highest risk categories for investment. This is particularly true for countries that have not yet built a sufficient infrastructure. Projects are more capital intensive than those in areas that have a sufficient infrastructure to support expansion."

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