Canadian Tire Company

Case Study # 104897

Business > Companies
Business > Management
Business > Marketing

A discussion of the strengths and weaknesses of the Canadian Tire Company.

1,593 words () | 6 sources | APA | 2008 United States

Paper Summary:

This paper discusses the Canadian Tire Company from a strategic vantage point. The paper explains that the company, which is one of Canada's largest, has over 50k employees and more than 1100 unique outlets among its various lines of business. The paper then looks at why the company is profitable, but also why it has some difficulties marketing its core retail tire business even though the business itself is profitable and healthy. In addition, the paper points out that overall the company is strategically well managed and has strong growth outlook provided it can continue to diversify its revenue streams.

Outline:
Strengths
Weaknesses
Opportunities
Threats
Strategic Assessment
Historical Development
Mission
Goals
Management
Organization
Human Resource Management
Ethical Orientation

From the Paper:

"Considering the global tire and rubber industry is expected to grow in value, Canadian Tire has a unique opportunity to expand even beyond its current large size. The global market for tires is valued at $28b and grew by more than 2.1% during 2006 (Global, 2006). This market is expected to expand over the next decade. The expected value of the tire market by 2011 is expected to reach a total value of $31b which would be a 10.2% increase over 2006 figures. This is a promising growth market and one in which Canadian Tire can capitalize on."

Sample of Sources Used:

2006 Annual Report. (2006). Canadian Tire Company (investor relations). Retrieved Jul.19, 2007 from: http:// www.canadiantire.ca/welcome.jsp?FOLDER%3C%3Efolder_id=14084 74396672077&bmUID=1185131481899&bmLocale=
Corporate Overview. (2007). Canadian Tire, Investor Relations (online). Jul.19 2007< http:// investor. relations.canadiantire.ca/ ireye/ir_site.zhtml?ticker =ctc.ca&script=2100>.
Market Data Book: North America Tire Market Profile. (2005). Tire Business, 22/22, pp.8-24.
Menzies, D. (2006). Goodbye Canadian Tire Guy. Marketing Magazine, 111/12, p.12.
Retired too soon. (2006). Marketing Magazine, 111/14, p.11.