Business Start-up Analysis

Paper Summary:

The paper explores Kurt and John Bauer's proposal of establishing an online business to provide a news and information service for the Eastern European financial markets. The paper analyzes the basic elements of the business opportunity utilizing the QuickScreen method and looks at a brief fund-raising strategy and company valuation method. The paper evaluates whether Kurt should pursue this opportunity or accept an offer with another company.

Outline:
Evaluation of the Online Business Opportunity
Fund-Raising and Valuation
Recommendation and Conclusion

From the Paper:

"As can be seen from the summary of the analysis, the opportunity looks to be solid in most respects. Specifically, the market potential, the relatively low costs, and the relatively fast return on investment make this an opportunity to consider very seriously. The potential rewards justify the risk in terms of financial outlays - even with the possibility that ad revenues from online sites could dry up quickly in a volatile market. The company would likely provide (at minimum) a suitable return on investment in little time, with an upside to provide great returns with good management, good marketing, and a little luck."

Sample of Sources Used:

• Ge, D, Mahoney, J.M., and Mahoney, J.T. (2005). New venture valuation by venture capitalists: Integrative approach. Retrieved October 14, 2006, from http://www.business.uiuc.edu/Working_Papers/papers/05-0124.pdf.
• Timmons, J, and Spinelli, S. (2006). New venture creation entrepreneurship for the 21st century. (New York, McGraw-Hill).

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