This paper is a case study to evaluate an investment in a Mexican fast food chain to be opened in Quebec.
Written in 2005; 675 words; 1 sources; $ 26.95
Paper Summary:
This paper argues that Dr Collins should refrain from investing in this Mexican restaurant project. The author cites lack of originality in the chicken dish recipe, the proof that Canadians simply do not like Mexican food and research revealed that tough competitors, such as Taco Bell, already in this limited market. The paper relates that the amount of sales needed to simply break even this restaurant could not make a lucrative profit.
From the Paper:
"This business study will examine a Mexican fast food chain should be opened in Quebec. The research of Dr. Collins and his investors group have analyzed and projected the possibilities of this type of restaurant in Canada. However, due to the lack of interest in Mexican restaurants already in Canada, this would be a bad investment choice. The initial studies that discovered that the fast food chain Dr. Collins was investigating had stolen a recipe from another food chain in California is not a good sign."
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