Brands in the Automobile Industry

Paper Summary:

This paper explores the importance of branding in the automobile industry by using the Audi brand and company to illustrate many of the central aspects relating to the strategies and implications of branding within the industry. This study shows conclusively that a product or service brand is an essential aspect of commercial success in a very competitive age. The examples of the way that Audi has overcome various problems, discussed in the paper, show how important a brand is as a pivotal aspect of a company's success or failure. The writer notes that what is particularly noteworthy about the Audi brand is the innovative and creative way that the company has achieved its particular brand status.

Introduction
Research Methodology and Sources
The Importance of Branding
Branding in the Automotive Industry
The Function and Significance of Branding
Audi: A Case Study
Audi and Branding: Brief History
Discussion: The Example and Importance of Audi Branding
Statistics and Figures
General Discussion
The Importance of Innovative Brand Marketing
Integrated Branding and Customer Relationships
Consolidating the Brand: Organization Structure and Staff Training
The Relationship between CRM and Branding
Social Involvement and Alternate Reality Branding
Overcoming Image Problems through Branding
Conclusion
Works Cited
Appendix

From the Paper:

"Another aspect that relates to the importance of branding in a general sense is the increased global competition and "... increasing product homogeneity", which has brought fierce rivalry to the international markets and made it more difficult to maintain strong and durable brands. This factor has increased the importance and significance of branding, in that. "... it is likely that brands with strong consumer emotional ties will continue to grow in importance and significance.
Integrated branding is a concept and praxis that continually comes to the fore in discussions about contemporary branding practices. The concept of integrated branding is one which comes closer to the meaning that branding has for modern companies and particularly for the automotive industry. In essence this concept means that the entire strategy, in terms of organization and marketing of a product, is encapsulated in the creation and maintenance of a given brand. In other words, the brand becomes the measure of the relationship that is developed between the customer and the product or company."

Sample of Sources Used:

• A brief history of the four rings. March 21, 2006. <http://www.audiworld.com/news/00/audihistory/content.shtml>
• Americans are swimming in a sea of messages. March 2, 2006. <http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/>
• Annual Press Conference: Audi Success Continues. March 25, 2006. <http://www.audiworld.com/news/06/022206/content.shtml>
• Annual report 2005. March 26, 2006. <http://gb.volkswagen.com/index.php@id=738&type=2.html>
• Audi. March 22, 2006. <http://www.dandad.org/inspiration/creativityworks/pdf/Audi.pdf <http://72.14.203.104/search?q=cache:rPxzyuN1sLQJ:www.dandad.org/inspiration/creativityworks/pdf/Audi.pdf+audi+branding+strategy&hl=en&ct=clnk&cd=10&lr=lang_en&client=firefox-a>>

More papers on Brands in the Automobile Industry:

• Term Paper # 137208 : "Supply and Demand in the Automobile Industry"
• Research Paper # 62116 : "The International Automobile Industry"
• Research Paper # 96232 : "The Automotive Industry"

APA Citation:

MLA Citation: