A discussion on the role of marketing in improving the Blue Nile Inc. company's sales and profitability.
Written in 2008; 2,050 words; 4 sources; MLA; $ 64.95
Paper Summary:
The paper discusses how the Blue Nile company offers high-quality merchandise at attractive prices. The paper looks at Blue Nile's customer service and customer education, the company's marketing strategy and the fulfillment and after-sales service. The paper then points out Blue Nile's limited expansion and analyzes the fine jewelry industry and competition as well as Blue Nile's profitability. In addition, the paper makes recommendations for the company to increase sales by a combination of product line expansion, entering new markets, and a more aggressive marketing program.
From the Paper:
"Blue Nile Inc., considered to be the world's biggest online retailer of certified diamonds and fine jewelry, seems to have cornered the online diamond market. The company, with sales of $169.2 million in 2005, became a force to reckon with among jewelry e-tailers, which collectively sold $2.3 billion in the same year. It has, from 2001, seen a sales growth rate of 39% and a profit of $13.1 million (a turnaround from losses of $7.4 million just 5 years before), the company became a force to reckon with in online jewelry retailers, which collectively sold $340 million in the same year. In 2005, Blue Niles sales mix was largely skewed towards engagement rings, which comprised 72% of its total revenues. Diamond jewelry--other than engagement rings--makes up a bulk of the remaining sales. The company's management believes that it owns more than 50% of the total online engagement rings market."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
Look for more research papers, essays and book reports on Blue Nile Inc.
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
Papers written from scratch, according to your specifications. Every paper is UNIQUE - Guaranteed
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Blue Nile Inc.", Essays on "Blue Nile Inc.", Research papers on "Blue Nile Inc.", Student papers on "Blue Nile Inc.", Book reports on "Blue Nile Inc.", Dissertation on "Blue Nile Inc.", Thesis on "Blue Nile Inc.", Summary of paper on "Blue Nile Inc.", Articles written on "Blue Nile Inc.".
Look for more research papers, essays and book reports on