Big Wave Cruise: A Case Study

Paper Summary:

The paper shows how the Big Wave Cruise organization must make some significant changes to their human resources strategies in order to become more competitive in an increasingly competitive industry. The paper discusses how the organization does not have the level of employee commitment to the organization that is so critical to its success. The paper contends that Big Wave Cruise must address the training issue currently plaguing the company, the perception and/or reality of an excessive workload on employees and the unacceptable compensation plan.

Outline:
Introduction
Division of Labor at Big Wave Cruise
The Perception of Lack of Skills by Big Wave Employees
The Perception of Excessive Workload by Big Wave Employees
Inadequate Compensation Received by Big Wave Cruise Employees
Conclusion

From the Paper:

"The cruise industry is a hyper-competitive industry, as the Big Wave Cruise organization has discovered. Even with the phenomenal growth rate of the industry, Big Wave has felt the increased competition as competitors enter the market with newer ships, better technology, and more exotic destinations. Add to this challenge the increased demand from customers for higher levels of customer service, including 24-hour entertainment options and catering, and it becomes clear that even a well positioned cruise line is bound to feel the strains from increased threats in the industry. For Big Wave Cruise, these threats are compounded by internal weaknesses specifically within their human resource strategies."

Sample of Sources Used:

• Briscoe, D. 1995, International human resource management, Prentice Hall, Upper Saddle River, NJ.
• Caldwell S., Herold D., & Fedor D. 2004, "Towards an understanding of the relationships between organizational change, individual differences, and changes in person-environment fit: A cross-level study", Journal of Applied Psychology, vol. 89, pp. 868-882.
• Fedor, D., Caldwell, S., Herold, D. "The effects of organizational changes on employee commitment", Personnel Psychology, vol. 59, no. 1, pp. 1-29.
• Fraleigh, D., "Just what is a healthy workplace? Wellness creates a win-win for everyone", Chatham Daily News, pp. 4.
• Francesco, A. & Gold B. 1998, International organizational behavior, Prentice Hall, Upper Saddle River, NJ.

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