Best Snacks

Paper Summary:

This paper examines the business model of Best Snacks Inc. The paper discusses how the company is at a crossroads, seeking to implement change that is appropriate for its traditional model or branch out and take risks on a promising product that does not necessarily fit in the traditional models it has upheld. The paper discusses the possible changes that the company can make. The paper contain tables.

Table of Contents:
Problem Definition: Best Snacks Inc.
Conclusion

From the Paper:

"While the old guard, i.e. long standing managerial position holders like the director of the Grocery Division Martin Hernandez would like to see the new health food product line fall into line with traditional product standards or be eliminated. The new guard, Project Lead of the relatively small health food line, Robert Van Dam (a subordinate to Hernandez) feels that the innovative and creative health food line requires alternative standards that match the product line. These changes, asked for by Van Dam include relinquishment of branding and packaging standards that meet the health food market and alternative sales avenue development that answers the need for a great deal more direct sales to smaller markets, like health food stores not traditionally serviced by the large wholesale distributors for grocery stores that have been the traditional sales avenue for the rest of the grocery line."

Sample of Sources Used:

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• Delaney, J. (1996, June). Health Food Stores Flex Their Muscles: The Demand for Dietary Supplements and Vitamins Is Stronger Than Ever. Black Enterprise, 26, 50. Retrieved June 23, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=5000352052
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