A strategic overview of Ballarpur Industries which operates in the paper- based products segment.
Written in 2007; 843 words; 4 sources; APA; $ 30.95
Paper Summary:
The paper examines Ballarpur Industries, India's largest paper products manufacturer. The paper describes the company and how it is expanding internationally. The paper explains that Ballarpur's dominance of its home market virtually assures it of the necessity to expand more rapidly overseas in order to maintain its current growth rates.
"Ballarpur Industries (Ballarpur) operates within the broader office services and supplies market within the paper based products segment. This industry throughout the Asia-Pacific region is valued in excess of $42,000m and has an annual growth rate of more than 5% (Office, 2003). This industry in the Asia-Pacific region of which Ballarpur is one of the largest competitors is dominated by the paper based products segment. Recent estimates place paper based products with a dominant 40% or more share of the office services and supplies industry and this is a figure that is likely to expand (Office, 2003). Within its home market of India Ballarpur has no comparable competitor. Ballarpur produces more than 475k metric tons of paper based products annually that include coated papers for catalogues, calendars, and other high-quality applications as well as uncoated printing paper products and is headquartered in New Dehli, India (Office, 2003)."
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