Avon Products Inc

Paper Summary:

The paper outlines the history and product offerings of Avon Products Inc and then identifies the key issues at the company. The paper suggests alternative solutions to help the company overcome some of its issues and concludes with recommendations.


Outline:
Background
Key Issues
Alternative Solutions
Recommendation

From the Paper:

"Avon Products Inc. is the one of the largest direct seller of cosmetics and beauty-related products. The company has global operations in about "65 countries", and distributes in almost "48 countries" (1). Their operations are primarily done in the Americas. Direct selling is their primary form of business but they also sell through catalogs, mall kiosks and their website. The company's direct selling force has about "5.4 million" independent representatives, of which "459,000" are in the United States.(1)"

Sample of Sources Used:

• Datamonitor Business Information Center (2008), "Avon Products Inc", Retrieved on October 15, 2008 from Marketline Database.
• Datamonitor Business Information Center (2008), "Personal Products Industry", Retrieved on November 25, 2008 from Mergents Database.
• Avon Products Inc. (2008), "History & Timeline", Retrieved on November 10, 2008 from http://www.avoncompany.com/about/history.html
• McDonald, Dearbhall (July 9,2007), "Avon ladies seek court makeover over loss of sales turf", "Independent News and Media", Retrieved from http://www.independent.ie/national-news/avon-ladies-seek-court-makeover-over-loss-of-sales-turf-995418.html
• Byron, Ellen ( October 15, 2008), "Lean Times Swell Avon's Sales Force", "The Wall Street Journal", Retrieved from http://sec.online.wsj.com/article/SB122402888043134519.html?mod=rss_Career_Strategies

More papers on Avon Products Inc:

• Case Study # 5122 : "Avon Products, Inc."
• Article Review # 122239 : "Avon - Case Study Review"
• Analytical Essay # 133059 : "Marketing a Skin Care Product"

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