Autosafe Products Ltd

Paper Summary:

This paper discusses Autosafe Products Ltd's state-of-the-art automotive safety device, the Autosafe Seat Belt Height Adjuster. The paper provides an in-depth analysis of the desirability and market sustainability of this product. The paper examines the automotive safety industry and other competitors, as well as economic factors. The paper discusses the importance of product differentiation and explains that if the company differentiates itself, it has an increased probability of increasing its foothold within an ever expanding market.

Outline:
Introduction
Segmentation
Marketing Communications

From the Paper:

"The political framework for the current automotive safety industry is very favorable for the expansion of new safety equipment. The government has increased its rigid policy on automotive safety on both a national level as well as many locally sponsored initiatives that will have a positive affect on the automotive safety market. In the last year, new regulations "aimed at improving road safety through appropriate use of child restraints" were adopted by the Road Safety Ministry on a national level (AutoIndustry, npg). The inevitable result is that stiffer penalties and stricter enforcement are now being put into play to increase safety procedures."

Sample of Sources Used:

• "New Seat Belt and Child Restraints Rules Announced." AutoIndustry. 29 Jan. 2007<http://www.autoindustry.co.uk/press_releases/27-02-06?template=template/printable.xml>.
• "SEATBELT ADJUSTER." Master Design. 29 Jan. 2007<http://www.seatbeltadjuster.ca/seatbelt_adjuster.htm>.
• "Industry-Based Incentives for Promoting Seat Belt Use Differential Impact onWhite-Collar versus Blue-Collar Employees ." Hawthorne Press. 29 Jan. 2007<http://www.haworthpress.com/store/ArticleAbstract.asp?sid=3S07FWXRSA8K8M2381FDJNUBCBLM242A&ID=29769>.
• "Car Seat Belt and Safety Belt Manufacturer." Mentor Parts Industry Co.,Ltd. 29Jan. 2007 <http://www.globalsources.com/gsol/I/Seat-belt/p/sm/1002594231.htm>.
• Purkiss, Murray. "Company Introduces Maternity Safety Car Seat Belt to Protect Pregnant Women." The Open Press. 29 Jan. 2007<http://www.theopenpress.com/index.php?a=press&id=8046>.

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