Arista Records

Paper Summary:

This paper looks at the importance of strategic management within the music industry, focusing on the Arista Records company. The paper discusses the importance of factors such as strategic alliances, eliminating unnecessary drains upon the budget, protecting the company from threats such as piracy and illegal copyright practices and finally, maintaining its favorable image with the public. The paper reveals that Arista's future in terms of strategic alliance, budget control and innovative products appears to be bright. The paper shows how, as part of a larger conglomerate, the company seems to be aware of the importance of strategic alliances that can be used as a vehicle for further innovative ideas and a concomitant increase in revenue.

From the Paper:

"In creating strategic alternatives for a company, it is important to take into account the various challenges and dynamics of the current business world. Particularly, it is also important that the company focus on the specific industry within which they function, and how they can best use industry developments in order to create a sound strategic management program. Functioning within the music industry, Arista Records is no exception to this paradigm."
"The music industry has seen rapid and extreme changes over the decades since the 1950's. Vinyl records have for example been replaced by CD's, which has been supplemented by digital music technology. On the industry scale, large conglomerates such as Sony and BMG have begun to monopolize the industry, making competition and market entry difficult for small-scale companies without affiliations with large-scale conglomerates."

Sample of Sources Used:

• Brown, Carolyn M. (2004, April). 'L.A.' Reid ousted by Arista, signed by Def Jam. Black Enterprise. Online Database: FindArticles.com
• Jet. (2003, March 3). Jermaine Dupri joins Arista Records as exec. Online Database: FindArticles.com
• Jet. (2001, Aug. 20). Whitney Houston Sings $100 million contract with Arista Records. Online Database: FindArticles.com
• Page, Heather. (1998, April). United we stand - strategic alliances. Entrepreneur. Online Database: FindArticles.com

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