This paper is a case study of Apple's iTunes Music Store (iTMS), which has transformed the digital music world.
Written in 2005; 995 words; 8 sources; MLA; $ 35.95
Paper Summary:
This paper explains that Apple's iTunes Music Store (iTMS) provides both Mac and PC users with a catalogue of over 700,000 tracks for customers to legally find, listen and purchase music online and, on the new video iPod, download and play music videos and TV shows. The author stresses that the primary business strategy for Apple is not just about selling music but to use the popularity of iTMS to enhance its brand and increase the sale of iPods. The paper relates that iTMS has met the challenge of reducing the complexity of transferring a song from iTunes into an iPod or music collection by developing a simple one click operation that completes each step in the process from listening to a sample song through the internet to buying it to listening to it in one's own iPod. Table of Contents Introduction iTunes Business Strategy Apple's Strengths Sources
From the Paper:
"With its growing success, what are some strength that will allow for Apple's continued growth? Foremost, Apple is the market leader. Although the market leader faces the most risks and challenges, iTMS has overcome those challenges and is riding the momentum in the online music market. For others to compete, competitors must produce an iPod/iTMS alternative. Also, they must either offer reduced price to compensate users for the lost functionality, or try to create a digital music store. As others try to catch up to Apple's existing standards, Apple can now look to further increase their popularity with new technology and trends rather than play catch up."
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