Apple Computers

Paper Summary:

This paper takes a peek into the corporate culture of the Apple Computer corporation. According to the paper, despite the image the company projects of being very hip, there is a very strong work ethic and commitment to deadlines that isn't common across other high tech companies globally. The paper reports that a sixty or seventy hour work week is average for the typical Apple employee, and the higher the position the greater the commitment required.

Outline:
A Glimpse at Apple's Corporate Culture
Apple's Financial Position in 2006

From the Paper:

"The company attracts workaholics looking for a cause to completely commit themselves to. As a result of this dynamic and the fact that in many of the company's years it has been thinly staffed, there is almost always more work to be done than people to do it. As the company has at times fought for its survival and had to rely on unconventional approaches to getting work done, it has earned as reputation for being nonconformist. As the brand thrives on this image the fact is that Apple is one of the hardest working and most driven PC companies in the world, an attribute that is responsible for their survival as others have fallen. A sixty or seventy hour work week is average for the typical Apple employee, and the higher the position the greater the commitment required. Guy Kawasaki (1990), head of Software Evangelism, writes in his book The Macintosh Way, of the hours that he would invest in planning software developer visits to convince them to write applications for the Apple Macintosh. Kawasaki was a big reason the Apple Macintosh succeeded as he created a very strong and reliable group of software developers that provided Apple with the necessary software applications to make the Macintosh usable. The company would eventually adopt an Open Source platform approach to software development and greatly increase the options for its loyal customers in the process."

Sample of Sources Used:

• Kawasaki (1990) - The Macintosh Way. Harper Collins. Reprint Edition. September, 1990

More papers on Apple Computers:

• Analytical Essay # 130738 : "Apple Computers and SWOT"
• Essay # 54662 : "Career Opportunities with Apple Computers"
• Case Study # 97783 : "Apple Computers"
• Essay # 54345 : "Apple Computers and Popular Culture"

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