An examination of the organizational culture and customer base of Apple Computers.
Written in 2009; 1,062 words; 4 sources; APA; $ 37.95
Paper Summary:
The writer relates that he is attracted to Apple's less-formal, more results-driven approach. The paper describes Apple's organizational culture and discusses the needs and value of their customer base. The paper also suggests customer service standards to make Apple more customer-centric.
From the Paper:
"The company I have chosen to examine is Apple Computers. Apple characterizes its organizational culture as "fun, yet demanding. " Apple was one of the pioneers of the "work hard, play hard" ethic now commonplace in the computer industry today. This ethic appeals to me because it fits with how I approach work life. I, too, take a results-driven approach that devalues formality in place of superior performance. Too many industries still rely on formality and hierarchy. While that may suit other people, I view Apple's less-formal, more results-driven approach as in line with the approach I feel works best for me."
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