Apple Computers

Paper Summary:

The writer relates that he is attracted to Apple's less-formal, more results-driven approach. The paper describes Apple's organizational culture and discusses the needs and value of their customer base. The paper also suggests customer service standards to make Apple more customer-centric.

From the Paper:

"The company I have chosen to examine is Apple Computers. Apple characterizes its organizational culture as "fun, yet demanding. " Apple was one of the pioneers of the "work hard, play hard" ethic now commonplace in the computer industry today. This ethic appeals to me because it fits with how I approach work life. I, too, take a results-driven approach that devalues formality in place of superior performance. Too many industries still rely on formality and hierarchy. While that may suit other people, I view Apple's less-formal, more results-driven approach as in line with the approach I feel works best for me."

Sample of Sources Used:

• Schneider, Laura. (2008). Apple Computers. About.com. Retrieved July 1, 2008 from http://jobsearchtech.about.com/od/companyprofiles/p/AppleComputer.htm
• Chatman, J. A. & Jehn, K. A. (1994). Assessing the relationship between industry characteristics and organizational culture: How different can you be? Academy of Management Journal, 37(3)
• No author. (2007). The Customer Service Elite. Business Week. Retrieved July 1, 2008 from http://www.businessweek.com/magazine/content/07_10/b4024001.htm?chan=innovation_special+report+--+customer+service_customer+service
• No author. (2007). A Bruise or Two on Apple's Reputation. Business Week. Retrieved July 1, 2008 from http://www.businessweek.com/magazine/content/07_43/b4055070.htm

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• Essay # 54345 : "Apple Computers and Popular Culture"

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