American Express Case Study

From the Paper:

"Much of the success of American Express during the mid.1980s was attributed to the entrepreneurial management philosophy of Lou Gerstner, chairman of American Express TRS. He himself indicated that it was not his original intent to come in to American Express and institute corporate entrepreneurship. Nonetheless, his background and management style seemed to challenge the people who were already there and developed into something that was considered entrepreneurial, or intrapreneurial.
American Express Company was an appropriate venue for this kind of management. During the late 1970s, as an organization, it set aggressive goals for itself. Rather than accept static growth, or attempt a defensive posture in the face of growing competition, (...)"

More papers on American Express Case Study:

• Case Study # 147275 : "American Express: A Case Study"
• Case Study # 22118 : "Human Resource Planning At American Express"
• Term Paper # 145576 : "Postmodernism in Contemporary Animated American Television Series"

APA Citation:

MLA Citation: