Amazon.com

Paper Summary:

The paper describes Amazon's multi-product firm that is the market leader in online retailing. The paper examines the online retailing industry and explains why it is generally a favorable industry. The paper then provides an internal analysis of Amazon and shows how it is relatively strong. The paper discusses Amazon's minor strategic issues and concludes with recommendations for the company.

Outline:
Introduction
Industry Analysis
Internal Analysis
Strategic Issues and Recommendations

From the Paper:

"Amazon.com (AMZN: Q) is a diversified, mass-market retailing company that operates exclusively online. Starting from a base product line of music and book, Amazon has expanded its product range significantly over the years. Today, the company's website breaks down its products into eleven "departments", encompassing a broad range of household goods. The departments include "digital downloads", in addition to ten common household categories. AMZN describes its business as being an online retailer."

Sample of Sources Used:

• Financial information from Reuters, retrieved from http://www.reuters.com/finance/stocks/overview?symbol=AMZN.O
• Historical stock prices from Marketwatch, retrieved from http://bigcharts.marketwatch.com/historical/default.asp?detect=1&symbol=amzn&close_date=6%2F13%2F2008&x=0&y=0
• Industry and Amazon market share statistics gathered from Internet Retailer. Retrieved from http://www.internetretailer.com/article.asp?id=15099
• http://www.internetretailer.com/article.asp?id=26556
• http://www.internetretailer.com/article.asp?id=22579

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MLA Citation: