Alba Organics and the Portuguese Market

Paper Summary:

Alba Organics has a unique product offering of high quality, herbal based, cruelty free skincare products. They have been committed to the development of what they deem to be Consciousness Cosmetics for more than a decade. The paper shows that entry into the Portuguese market offers certain benefits, such as the Portuguese people's commitment to high moral standards, which would be conducive to cruelty-free, environmentally responsible products such as Alba Organics. The paper shows, however, that there are also risks that need to be taken into consideration.

Table of Contents:
Abstract
Company Overview and History
Portugal Overview and Culture
The Portuguese Economy
Portugal's Infrastructure
Portuguese Geo-Political Issues
Portuguese Exchange Rate
The Skincare Market Industry in Portugal
Method of Product Entry
Summary
References

From the Paper:

"In 2001 through 2003, Portugal lost some economic ground. However, it began to see renewed growth in 2004, but still remains to be one of the poorest EU members. This is partially due to moderately high inflation and unemployment rates, as well as the difficulty the country is having in keeping the public debt within the EU limits. Portugal's primary economic challenges lie in the need to modernize their markets, industry, workforce and infrastructure ("Portugal", 2005)."

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