A case study of the marketing problems facing the Al Ahram Beverages Company.
Written in 2005; 2,300 words; 5 sources; APA; $ 79.95
Paper Summary:
This paper examines the marketing problems facing the Al Ahram Beverages Company, a manufacturer and distributor of beer in Egypt. The paper looks at the unique cultural challenges of marketing such a product within a Muslim country.
From the Paper:
"Al Ahram Beverages Company (AABC) is in a period of transition. It has gone from a publicly-held enterprise to a privately-owned company in Egypt, as part of a reform movement that included the privatization of many..."
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