Written in 2009; 3,133 words; 8 sources; APA; $ 91.95
Paper Summary:
The paper focuses on AirTran Airways, a high-growth, high-leverage company operating in the discount airline industry. The paper examines the company's key competitors, the two important success factors of differentiation and control of cost structure as well as the performance measures of success in the airline industry. A SWOT and financial analysis of AirTran Airways is provided as well as an assessment of the company's investment potential and a company valuation.
Outline:
Introduction
Company Background
Key Competitors
Keys to Success
Performance Measures
SWOT
Financial Analysis
Conclusions
Valuation
From the Paper:
"AirTran Airways is a discount airline based in Orlando, Florida. The current incarnation of AirTran was created in 1997 when ValuJet bought what was then a much smaller AirTran and adopted the brand. The company operates its main hub from the former ValuJet hub of Atlanta-Hartfield. The company today also has sizeable operations in two other airports, Orlando and Baltimore-Washington. AirTran services 52 markets (all but one in the US), and operates over 700 flights per day, totals which are both growing at a steady pace. They operate a fleet of over 120 aircraft, with firm orders to take them over 180. AirTran serviced over 20 million passengers in 2006."
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