AcuScan Business Case

Paper Summary:

AcuScan created history when they introduced the innovative iScanner, a highly successful item that seized market power; however, because AcuSan has not for decades introduced a new product or launched into a new market, the organization is struggling to survive and a new approach to the way they conduct operations is needed. The author of the paper examines various strategies proposed to research and develop new markets for the company and looks at some of the difficulties involved in developing and implementing them.

From the Paper:

"The investment for this project would be slightly higher than $900,000, with a favorable future return on investment; the numbers are however unsustainable and the company can only allocate $400,000 for the new venture. Through compromises, the Marketing and Product Development managers could reach a final sum of $575,000, composed from software, repackaging, advertising and launching expenditures. Aside the financial implications, another problem is posed by competitor Secur-A Corp, which is already working on launching a similar product; from this particular instance, Acu-San cannot postpone launching to the end of the year, but must achieve it by August (the discussions take place in February)."

Sample of Sources Used:

• September 2, 2003, Critical Thinking GEN 480: Assessment Case, University of Phoenix

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