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Abercrombie & Fitch: "Magalog" Controversy


# 56159
Abercrombie & Fitch: "Magalog" Controversy
From drunk driving references to teenage nudity and sexual references, a look at the advertising controversy that made everyone's jaws drop.
1,000 words (approx. 4 pages) | 9 sources | MLA | 2004 United States


Paper Summary:

The paper presents a look at the catalog controversy of Abercrombie and Fitch sporting company. The first offensive catalog was said to make drunk driving and underage drinking acceptable. The next few catalogs became 'raunchier', with over 45 nude images in the first 120 pages. The paper examines the controversy surrounding the catalog and the company's response.

From the Paper:

"In the event that Abercrombie had not done away with the racy quarterly, there could have been a few options they could have considered before publication. First, is the nudity needed? They are, after all a clothing company. Why buy clothes if you are not going to wear them? A&F's mission states that "not only do we sell clothes, but we promote a lifestyle," (www.abercrombie.com) Not many people would call group sex and nonstop nudity a "lifestyle." There could still be very tasteful sexy photos with partial nudity. Less nudity would definitely bring less controversy."

Cite this paper

APA Citation:

Abercrombie & Fitch: "Magalog" Controversy (2012, January 15). Retrieved February 09, 2012, from http://www.academon.com/Case-Study-Abercrombie-Fitch-Magalog-Controversy/56159

MLA Citation:

"Abercrombie & Fitch: "Magalog" Controversy" 15 January 2012. Web. 09 Feb. 2012. <http://www.academon.com/Case-Study-Abercrombie-Fitch-Magalog-Controversy/56159>




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Fox Traught US
Publisher Since:
Feb 04, 2005
I am double majoring in Corporate Comm. and Mass Comm with an emphasis in P.R. and Media Management. As a Comm. student, writing skills are one of the most important to have. My papers are all well written.
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