A situational analysis of the AT&T Wireless telecommunications company.
Written in 2009; 2,229 words; 14 sources; APA; $ 69.95
Paper Summary:
The paper examines the environmental factors and broader industry-wide trends concerning AT&T Wireless and presents a SWOT analysis of the company. The paper also analyzes the company's segmentation strategy and provides recommendations on minimizing customer churn.
Outline:
Executive Summary
Environmental Analysis and SWOT Analysis
Segmentation and Churn
Strategies for Reducing Churn
Recommended Alternative
From the Paper:
"AT&T is one of the best-known brands globally in the telecommunications industry (Ritson, 2007). AT&T's brand is further strengthened by its enterprise services (Engebretson, 2006) and wireless telecommunications services. Despite the industry going through significant consolidation and the oligopoly that exists with four companies comprising nearly 80% of the total industry service revenues including AT& T Wireless (formerly Cingular Wireless), Verizon Wireless, Sprint Nextel and T-Mobile USA, AT&T has continually been able to retain its largest digital voice and data network which has been able to sustain 290 million users of their network in the top 100 US markets. This has been accomplished through a combination of foresight branding decisions (Wasserman, 2007)."
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