Abstract This paper discusses the Second Cup specialty coffee house and the feasibility of purchasing a franchise for Markham, Ontario. This paper examines the pertinent questions that a potential franchisee should consider before buying a coffee house including can the franchisee sell the franchised business and assign the franchise agreement to the buyer.
From the Paper "The Second Cup franchise began in 1975 by opening a small coffee house in a shopping mall in the suburbs of Toronto. In the beginning, Second Cup only sold whole coffee beans, and no drinks or food. After repeated requests from customers for more products and variety, Second Cup soon began brewing and selling their own version of coffee. Today, the company has grown to nearly 400 cafes across Canada. Coffee outlets are placed in malls, office towers, universities, hospitals, and libraries."
Abstract In this article, the writer explains that the Stanley Cup is considered to be the ultimate symbol of mastery in the sport of ice hockey.This essay examines the phenomenon that surrounds the Stanley Cup, and analyzes in detail the reasons that Lord Stanley's trophy elicits such passionate reactions. Comparisons with baseball, one of North America's major sports, are considered, along with specific historical facts. The writer also looks at the impact that the Stanley Cup has had throughout the history of ice hockey in North America.
Outline:
Introduction
Ice Hockey and Baseball's Champion Trophies
A Passionate Response
Variations on a Theme
Traditions, Folklore, Legends and Superstitions
Conclusion
From the Paper "When Lord Stanley, Governor-General of Canada, became interested in the winter sport of ice hockey, along with his wife, daughter and seven sons, he expressed a desire to introduce a challenge trophy for the numerous amateur clubs that were, at that time, playing the sport for the sheer enjoyment of the game."
"The first team to hold the cup was Montreal, after Ottawa refused to play for the right to hold it, due to a misguided belief that the trophy should naturally be in their possession as Lord Stanley's favourite team. This, and the fact that Lord Stanley never saw two teams compete for the cup, due to his return to Great Britian, were the first two historical ironies that occurred following Stanley's donation of the cup in 1893."
Abstract This piece of creative writing begins with the auditory associations that drinking from and caressing an old china tea cup arouse in the author, and these in turn inspire visions of traveling in Italy. The author describes the visual associations that occur on inspecting the cup, which bring on more visions of travel, first in space and then in time, as the cracks in the porcelain lead to an association with the expression lines on a human face, and hence to moments from the author's past. The essay concludes with the idea that the tea cup is a symbol of both the outer and inner worlds of the author, depicting the author's past as well as reflecting the author's feelings, thoughts, dreams and projections.
From the Paper "I close my eyes and find myself lying in the sun somewhere in Tuscany, in a rugged hill medieval town, amazed at the green landscape and soft golden light of the region. From where I am, I can see the coastline covered with vineyards, the abundance of olive trees as well as the crowds of people sitting down at tables and having pasta and red wine. Many things here appear not to have changed since, maybe, the Renaissance, such as the narrow streets, the facades of buildings, and the small shops which sell antiques and paintings. I stroll down the streets and gaze at the beautiful terraces of the buildings while the aroma of Italian food becomes more than I can handle, so I decide to sit down with the locals for a plate of true Mediterranean food. I open my eyes and see the small cup in my hand. I get a strange feeling and look closer."
Tags: madeleine Proust interpretation meaning stimuli image color Japan, Orient Express
Abstract This paper looks at the emotional and cultural significance of the Stanley Cup in Canadian culture. The paper discusses the history of the Cup, as well its impact on local community and nationalism as evidenced by rioting and suicide reduction. Some of the reasons the paper suggests for this extreme significance are a quasi-religious attachment to sports in general and the socially significant role of sports as "ceremonial occasions.
From the Paper "Winning is arguably the goal of any sport, but with some sporting events, whether you're playing or watching from the stands or your living room, there is so much more going on. If it's your favorite team, the underdog of the season you've been rooting for all along, or the Big Game of the season, sometimes that one game can be exhilarating or devastating beyond all others. This is especially the case when it's a championship game such as the Superbowl, World Series, or, as will be further discussed, the Stanley Cup."
Abstract This paper discusses the FIFA World Cup as the world's most popular sporting event. According to the paper, during this event it seems that the entire world becomes fixated on the World Cup. Every coffee shop and bar fills up with people who are clued to the spectacle. And the operative word is people, men and women alike are drawn to the spectacle. While there might be more men watching, there is certainly no shortage of women.
Examines the symbiotic relationship between the sport and the nation. Provides an overview of Brazil and soccer, soccer clubs, World Cup, socioeconomics and symbolic power.
2,025 words (approx. 8.1 pages), 5 sources, 1999, $ 71.95
Abstract To understand the sport of soccer is, in effect, to understand Brazil. In a nation that is facing economic disaster and an IMF bailout, the only emotional event that has affected the 165 million people of Brazil was losing the World Soccer Cup this year, an event tantamount to major disaster. In a wrap up story, the Associated Press quoted several South American newspapers that captured the mood:
From the Paper "THE SOCIAL HISTORY OF SOCCER IN BRAZIL
To understand the sport of soccer is, in effect, to understand Brazil. In a nation that is facing economic disaster and an IMF bailout, the only emotional event that has affected the 165 million people of Brazil was losing the World Soccer Cup this year, an event tantamount to major disaster. In a wrap up story, the Associated Press quoted several South American newspapers that captured the mood:
"Brazil left all its talent, ability and creativity in the locker room," wrote Jose Trajano of the sports daily Afinal. In Argentina, Brazil's loss was banner headline news. "Brazil Weeps" and "Rio is an ocean of tears," said the Buenos Aires daily Cronica. Former Peruvian soccer great Teofilo Cubillas, in a column in the ..."
Abstract This paper is a study of a proposal by Carlsberg Beer to introduce a product as the official sponsor of the 2006 world cup. The paper focuses on the challenges, traps and pitfalls of multinational marketing campaigns.
From the Paper "Golden Goal Beer. Background. Carlsberg-Tetley Alloa Limited has purchased one of the World Cup exclusive sponsorships. The sponsorship will allow them to advertise and promote their beer products as the Official Beer of the World Cup. (Carlsberg-Tetley Alloa Limited) Carlsberg is planning to introduce a new beer that will be brewed specially for the tournament. Carlsberg will be marketing the new beer throughout the world."
Tags: Carlsberg. New product introduction. international marketing, product, price, place, marketing mix, challenges of multinational marketing
Abstract In this essay, the writer looks at the barriers women encounter and the struggles they endure in order to participate in sports. The writer makes use of fashion issues to illustrate this point. Billie Jean King is also used as an example in this discussion. Further, the writer discusses the U.S. Women's World Cup soccer team in this paper.
From the Paper "As the saying goes 'winners never quit and quitters never win'. In no other arena is this truer than that of women's sports. The struggle for women to gain equal respect, equal pay and equal opportunity in sporting events has been raging for centuries and indeed rages on still even in this progressive twenty-first century. The battle for athletic equity is especially well-illustrated by examining the emphasis of women's sporting fashion, by highlighting the strides of Billie Jean King as a pioneer in women's ..."
Tags: sports, women, equality, Billie Jean King, US Women's world Cup, AAGPBL
Abstract This paper explains a hypothetical legal case in which Jack must represent himself; Jill is suing Jack for negligence because she had coffee at Jack's office that was scalding hot and burned her mouth and face. The paper reviews the details of the significant precedent case of Stella Liebeck versus McDonald's in which she sued them for negligence after she opened a cup of coffee, held between her knees, spilling the coffee and giving her third degree burns. The paper outlines the elements of negligence cases to determine the most effective means for Jack's response, which is thought to be contributory negligence.
From the Paper "You can assert to the judge and jury that, in light of these findings in the McDonald's coffee case, your coffee pot maker is no hotter than coffee pot makers in other offices or homes. You us a regular coffee maker just like everyone else, and are under no pressure to sell a certain amount of coffee daily or package that coffee accordingly. The only possible argument anyone may pose is to say that in your line of office work you are regularly giving people coffee, which is a fair assumption."
Abstract In this article, the writer notes that as a very successful company, Starbucks has the opportunity and funds, not to mention the responsibility, to strive towards more ecologically efficient goals in its production and running. The writer discusses that as Starbucks has a mission to develop innovative and flexible solutions to bring about environmental change, the company should be open to the implementation of the following environmental initiatives: moves towards increased recycling of paper cups, sleeves and other products; consideration of more potentially "environmentally friendly" cups such as non-CFC polystyrene; reducing solid waste in the face of reducing landfill capacity via packaging; implementation of split recycling bins in stores and behind counters; bio-plastics for cup lids; and wind energy as a source of power.
From the Paper "Moves towards increasing ecological and environmental awareness at Starbucks should capitalize primarily on behaving in a more "green" manner in terms of solid waste and also in terms of using a green energy source. Success will occur when already in-place environmental measures are increased or capitalized on, and when new environmental measures are brought in to replace non-green existing structures. The paper cups, the largest amount of solid waste manufactured by Starbucks, consist of a large degree of solid waste, and thus green efforts should be directed towards this. Paper cups should contain a higher percentage of recycled material (as compared to its current 10% composition) or should be changed altogether to be more environmentally friendly - for example, recent evidence suggests that non-CFC polystyrene is superior to paperboard from an environmental standpoint. Recycling of used cups will reduce potential landfill waste, which is a problem across North America. The cup packaging also includes the lid, which could be made more environmentally sound by switching from plastic to bioplastic."
Abstract This paper provides a general overview of the game of soccer. It examines the reasons why the game has not become popular in America. The paper then discusses the different competitions and tournaments where soccer is played, including the World Cup, the FC Champions' Cup and the Olympics.
From the Paper "Though Americans may not have yet found soccer to be game that deserves National acceptance there remain die-hard fans that follow the games played in the nation and abroad. Then with the growth of the media the World Cup fever grips the nations and even America cannot remain immune. Thus, in 1994 it hosted the World Cup and since then the diminishing game has again taken hold in the country. To give the Americans their due even before 1994 there was an established soccer network within the states and national competitions were held with the most prestigious being the US Open Cup under the U.S. Soccer Federation's National Championship."
Abstract The paper shows that it comes as no surprise that in the run up to (as well as during) the World Cup in 2002, Pepsi was found exhibiting very aggressive promotional behavior. Its approach was an unapologetic attempt to blunt the effect of the Coca-Cola marketing plan in Japan and South Korea. For this reason, it proves an interesting, individual study (for section one of this paper) in the use of "ambush marketing" through sponsorship agreement. However, the cola wars have been going on for some time now, and this particular event was but one small battle in the greater struggle for soft-drink-dominance. So, in addition to an appraisal of the problems encountered by the two firms during the 2002 World Cup, this paper also shows how the issue goes back a long way. Sponsorship, after all, has been and still is vital to both company's marketing strategies.
From the Paper "In contrast to this official sponsorship, Pepsi was forced to adopt a more indirect approach to maintaining and upholding the recognition of its brand name. They were not able to hang banners within the stadiums and receive television coverage that way so they "ran advertisements featuring a David Beckham [well-known UK soccer player] led soccer team competing against a soccer team of Japanese Sumo wrestlers." ("World Cup," 2002). Also, before the World Cup had even begun, advertisements in Argentina were run "featuring top international soccer players under a banner that read 'Tokyo 2002.'" The goal of this was to imply that Pepsi had some kind of a sponsorship with the 2002 World Cup to be held later in the year in Japan (Bikoff & Jones, 2002). Further attempts using television commercials by Pepsi were found in Ecuador and even the United States."
Abstract Traditional Chinese medicine is considered alternative medicine in the west, but in China it is an important part of health care, available in 75% of the country and regulated under the State Administration of Traditional Chinese Medicine. This paper discusses the how the Chinese use herbal and alternative medicines to heal.
Paper Outline:
A. History
1. Yellow Emperor
2. Han Dynasty
3. Tang Dynasty
B. Theory
1. Qi
2. Meridians
3. Yin and Yang
II. Treatments
A. Acupuncture
1. Types of Needles
2. Types of Acupuncture
B. Cupping Therapy
1. History
2. Benefits
3. Types of Cups C. Qi Gong
1. Benefits
2. Exercises
D. Herbal Remedies
1. Combining Herbs and their Levels
2. Uses and Side Effects of Herbs
From the Paper "Acupuncture is a way of restoring the balance of yin and yang to treat many things such as back pain, headaches, arthritis, allergies and muscle spasms. It is conducted by inserting five needles onto the surface of the body, producing a sensation (not pain) called deqi. In acupuncture there are nine types of needles, six of which are commonly used, that very in length, width and shape. Depending on the ailment there is different techniques of using the needles: raising and thrusting, twirling, and scraping."
Abstract This paper tells the story of how soccer grew from very primitive beginnings to being played in front of thousands of fans at a time. It reports the very first recordings of actual games being played and how soccer was almost doomed to extinction. The paper then explains in depth how soccer migrated to the United States and how it grew so rapidly since then. It concludes with predictions on the future of soccer.
From the Paper "So many ancient cultures played a sport with skills and layout similar to modern day soccer that nobody can agree on exactly by whom or when soccer was created, but it has been traced back to cultures as far as 3000 years ago (Eskenanzi126). One of the earliest forms was from Japan c. 1004 B.C. where a ball was kicked on a rectangular field (Fulton Internet). The Munich Ethnological Museum found text from China around 50 B.C. that mentions a lot of games similar to the modern day game of soccer, and games that were played between China and Japan (Fulton Internet). We know the Chinese kicked a leather ball around, and it is certain that there was a game played in the ancient Japanese capital Kyoto."
Abstract The paper gives a brief history of the many great sporting moments that all Canadians will remember, while showing some of the blunders which have given hockey and Canadians a black eye.
From the Paper "Throughout Canada's history, there have been numerous great and not so great hockey moments. Canada's domination in this sport is something that many, if not all, Canadian's take great pride and joy in. For the past century or so, Canadian families would gather together by their radio or television and watch or listen to their homegrown hockey stars take to the ice. Unfortunately there are also some blemishes on Canada's hockey history. There have been many moments in which some were disgraced to be known as a Canadian hockey fan. Nevertheless, Canada has always been, and always will be a large piece of Canadian culture."
