Abstract This paper explains the role of children as decision makers in marketing. The author compares the impact of advertising on television vs. the internet. The paper discusses COPPA (Children's Online Privacy Protection Act).
From the Paper "Advertisers have long recognized that while children may not have jobs or outside income they are often very influential decision makers regarding purchases made in and for the home. Television advertising came under scrutiny in the ...s and ...s when Saturday morning shows that targeted children were examined for their advertising content. The Internet has brought with it a new type of advertising that is to some more sinister than the passive advertising of television. While the images, that are viewed on ..."
