Abstract Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.
From the Paper "The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, "continuing education" dinner invitations and baseball tickets. "
Tags: journalism, magazine, media, television, medicine
An industry report on Compaq, covering subjects such as: an analysis of the competition, market share, SWOT analysis, functional analyses, strategy and focus.
5,043 words (approx. 20.2 pages), 24 sources, 2001, $ 127.95
From the Paper "Today Compaq Computer Corporation is a Fortune 50 and Fortune Global 100 company. It is a worldwide information technology company, with worldwide sales of $24.6 billion in 1997, $31.2 billion in 1998, and $38.5 in 1999 (Compaq Annual Report, 1997, 1998, 1999). Compaq develops and markets hardware, software, and solutions and services. The company is logging experience in several new technological fields; the Internet, handheld systems, and the combination of computers and televisions. The company's latest products emphasize innovation and diversity, such as high-end PC servers that link several systems resources, and machines that compete with low-end UNIX systems. Compaq is the world largest personal computer manufacturer and the fourth largest information technology (IT) company. The company is an industry leader in environmentally friendly programs as well as business practices."
Tags: build, order, to, industry, economy, internet, computers, investment
Abstract This paper analyzes the subject of Knowledge Management by comparing two papers, Managing Knowledge for Personal and Organizational Benefit? by Catherine Bailey & Martin Clarke, and "Knowledge Management in Small and Medium Sized Companies: Knowledge Management for Entrepreneurs" by R.P. uit Beijerse." The papers are analyzed and evaluated as separate papers and as well as compared and contrasted, with references from other sources.
From the Paper "Both articles emphasize the importance of the individual, however the Bailey and Clarke article focuses more heavily on the benefit to the organization from the individuals development, the Beijerse article is more general in terms of knowledge within all aspects of the workplace, analyzing the structure, strategy and culture. Many other authors have analyzed the contribution of individuals knowledge to the benefit of an organization. ??brings together business processes, as well as the activities, skills and expertise of individuals within the business.? (Phelps A, 2000)"
Abstract This paper discusses staffing flexibility as a potential strategic asset for a company. It examines how organization flexibility involves dynamic adaptation in three areas:organizational factors, individual factors and environmental factors. Reasons for resistance to using flexible working hours are looked at. The benefits as well as the problems are scrutinized, with the final conclusion that with some planning, forethought and the right situation, various factors can come together to create a flexible arrangement acceptable to the worker and beneficial to the employer.
From the Paper "Flexibility is a recently defined organizational strategic asset; it provides a significant competitive advantage for companies aware of the need to adapt quickly to changing markets and factors of demand, either through better customer access or innovation. Flexible organizations may use any or a combination of available popular scheduling strategies. A key factor in identifying those companies that will be successful in a flexible market calling for innovative solutions is the ability to provide a progressive management style with openness to new ideas."
Abstract This paper discusses the pros and cons of a market economy. The paper claims that in East and Central European societies corruption is widespread, social disciplines and ethics are low, and demand for social justice is weak, therefore social disciplines and ethics should be restored for rolling back de facto briberies and corruption effecting government and semi-privatized institutions. Suggestions are made as to what the government should do to motivate people to play a more active role in business and social life.
From the Paper "In a standard neoclassical model of the economy, there are markets for everything, now and for the future; everybody knows everything, and they know the same things; and there are no public goods, no externalities, no transaction costs, and no increasing returns. Since under these assumptions the market generates the first best allocation of resources, state intervention, in any form or fashion, is but a transfer of income; in turn, transfers of income, by causing rates of return to diverge from the competitive allocation, reduce incentives and misinform about opportunities. So, in this case, the market wins round 1."
Abstract The purpose of this paper is to describe and analyze the retail drugstore industry and then focus on Walgreens, the industry leader in terms of sales. As part of the Walgreens analysis, its major competitors (CVS Corporation and Rite Aid Corporation) will also be described and analyzed.
Defining the Industry
Number and Type of Pharmacies
Drugstores
External Forces and Agents
Health Maintenance Organizations
Sales
Growth Strategies
Competitors
Competition
Technology
Demographic Trends
Suppliers / Vendors
Regulation
Managed Care and Pharmacy Benefit Managers
Walgreens - A Company Snapshot
Positive Demographics Should Help Fuel Growth
Walgreens Strategic Response
Differentiation
Focus
Walgreens SWOT Analysis
Competitive Analysis
Rite Aid Corporation
CVS Corporation
Financial Analysis
From the Paper "During the 1990s, many factors were applying downward pressure on the profit margins of retail drug companies', including the rise of health maintenance organizations (HMOs) and pharmacy benefit managers (PBMs), advances in information technology, the emergence of e-commerce, and economic power concentrated in the hands of large pharmaceutical companies (Global Powers of Retailing, 2000).Companies in the retail drugstore industry are engaged in the retail sale of prescription drugs, proprietary drugs, and nonprescription medications. Many also sell medical devices, as well as a variety of cosmetics, toiletries, tobacco, novelty items, snack-foods, and beverages (Encyclopedia of American Industry)."
Abstract This paper examines the influence of e-mail on the way people inhabit places and its affect on the intra-office communication and creation process. A special look is taken at the corporate office where e-mail has become a standard way to communicate.
From the Paper "E-mail has become a big influence on the way people inhabit places. Because of its very nature- which is only biased toward your being at a computer- location doesn?t "matter" because information can disseminate from anywhere. In a corporate office in the U.S. today, especially for a business with several office branches, email has become a standard way to communicate outside of one's own computer. Being able to send mail electronically has affected the inter-office dynamic, and the intra-office communication and creation process. It has also made white-collar workers less place-bound, and has created dangers for liability that didn?t exist before."
Abstract This paper analyzes the supermarket industry in undeveloped India. The author focuses on the modification schemes in the business strategies, products and services. An analysis of the different and unique environment of India's retail. Includes an external analysis, an analysis of recent food industry trends, an internal analysis, financial analysis and recommendations for the future.
Table of Contents
Executive Summary
Background
External Analysis
Five Forces Model
Recent Food Industry Trends
Internal Analysis
SWOT Analysis
Financial Analysis
Recommendations
Bibliography
Appendix
From the Paper 'The objective of this case analysis is to investigate potential opportunities for the next decade in the nascent supermarket chain business in India, specifically for one major retailer, RPG Enterprises? FoodWorld Supermarkets venture. According to RPG's consumer study, key findings for the supermarket industry include factors such as the emerging sense of dissatisfaction with small range of products currently available at traditional food retailing stores, and consequently, the need for a broader selection of different brands, and a growing demand for hands-on-comparison shopping style. Also that Bangalore and Madras are becoming centers of the fastest developing South Indian supermarket sector."
Abstract A look at the current recession and how it could be avoided. This paper uses quotes and facts about historical U.S. recessions to discuss the current recession. It sheds light on why the U.S. headed towards the recession and describes in detail how it got into this recession and what needs to be done to get out of it.
From the Paper "Talking about a recession on Wall Street is like telling your wife she has put on a little weight, it just shouldn"t be done. Although this holds truth, the topic has been difficult to avoid over the past six months. After nearly ten years of financial growth, many economists believe that the U.S. economy may be poised for a recession. While many want to point the finger at certain prominent citizens or political groups, a recession can"t be blamed on a single person or action. The most important question is what actions can be taken to avoid a recession. It could be difficult, but there are many different procedures that can be taken to keep our economy on the road of economic prosperity."
Abstract This paper looks into the market strategies and position of the leading food chain McDonald's corporation. The company faces some serious challenges with the slow down in the economy and with its declining market share but McDonald's is certain it would be able to recapture the lost market. A look into current issues.
From the Paper "McDonald's is one name in the food business needs no introduction. This multi-billion dollars food chain with global presence enjoys a very strong position in the market because of the quality of its products. The food chain has some 28,000 restaurants in 120 countries. It is interesting and amazing that though McDonald's is a market leader, its customers form less than one percent of the total world population. McDonalds has been competing in the world food market since 1955 when Roy Kroc established the very first McDonald's outlet. The impact o this restaurant has been massive, as people no longer eat the way they used to."
Tags: food, fast, industry, restaurant, business, service
Abstract This paper presents a look at two of the main challenges that are going to face businesses in the 21st century. The author takes the reader on a tour of possible challenges and details why they will occur and what might be done about them. The paper discussed the impact that is likely to happen to organizational structure as well as management practices.
From the Paper "Business has been around since the beginning of time. As the world has evolved so have the businesses. Each time technology moves us a bit further along on the time line of history we move the ways we do business to accommodate the changes. The technological boom of the last three decades however, has provided us with means that we never dreamed possible. While this is a positive change for many areas of business it is also a challenge as we move into the 21st century. There are two essential challenges that will occur going into the next century and the management practices and organizational. Structure will have to change to accommodate them. The advent of the Internet as well as telecommuting is both relatively new business components. Each of them has advantages as long as business management and organizational structure change with them."
Abstract This essay discusses the competing claims of both the stockholder and the stakeholder approaches to corporate social responsibility. The author provides an explanation for corporate social responsibility and puts forth arguments for similarities and differences in the stockholder and stakeholder approaches to this movement. Evidence to support these arguments are provided throughout the paper.
From the Paper " Before discussing the competing claims, it must be understood what is meant by the term corporate social responsibility. Corporate social responsibility is just one aspect of business ethics and has become increasingly important for companies operating in the global economy. It is a fast developing and increasingly competitive field. There is no single, commonly accepted definition of corporate social responsibility but it generally refers to the idea that businesses are accountable for the effects of their actions on the community and should seek socially and economically beneficial results. It involves operating a business in a way that meets ethical and legal standards as well as meeting public expectation. Decisions taken by managers need to satisfy the needs of the community and companies must be accountable for the way in which their results are achieved. Being socially responsible is based on the idea that businesses are not isolated organizations but are integrated with the whole society and have dramatic effects on society's problems, structure and its future."
Abstract This paper examines the role of the Italian mafia as a business like any other, and its long history in the United States. The author discuses how the mafia's illegal and legal enterprises help propel our capitalist society, and how their ties with major labor unions enable them to dominate major industries. The paper also looks at how the Italian mafia works with other ethnic crime organizations, such as the Russian mafia, and Colombian drug cartels.
From the Paper "The mafia is a loose term in our country, as we as Americans are fascinated by the mysteriousness of it. Movies, books, plays, and now even a television series have been made depicting different real life stories regarding the mafia. The television show The Sopranos gives a great rendition about life in New Jersey as a mobster. This show allows viewers to see both sides of the story when thinking about gangsters. One is able to see their ruthless side in some situations, and then also the way they conduct business. Much of the business they conduct is with people who know what situation they are in, and are willing to accept the terms, based on a mutual agreement. In recent years, there have been several cases where a mafia member would go against their former family in order to lighten their jail sentence, breaking their code of conduct known as Omerta. The United States is a capitalist and free market society. The mafia helps in the expansion and existence of this capitalist society by their influences in legal and illegal businesses, with the help of political parties and leaders that are best placed to help them."
Abstract This paper takes a look at George Ritzer's theory of McDonaldization to describe a sociological incident that is occurring in our culture. McDonaldization, according to Ritzer, is, "The process by which the principles of the fast food business are coming to dominate more and more sectors of American society as well as the rest of the world."
From the paper:
"Ritzer has broken down this phenomenon into four characteristics that include:
1. Efficiency - The optimum method of completing a task. The rational determination of the best mode of production. Individuality is not allowed.
2. Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. Easily said as quantity over quality.
3. Predictability - The production process is organized to guarantee uniformity of product and standardized outcomes.
4. Control - The substitution of more predictable non-human labor for human labor through automation or the deskilling of the work force."
An assessment of the competing claims of the stockholder stakeholder approaches to corporate social responsibility, and a look at similarities and differences of each type of approach to responsibility.
2,515 words (approx. 10.1 pages), 10 sources, 2001, $ 76.95
Abstract This essay will discuss the competing claims of both the stockholder and the stakeholder approaches to corporate social responsibility. An explanation for corporate social responsibility will be provided and arguments will be put forward for similarities and differences in the stockholder and stakeholder approaches to this movement. Evidence to support these arguments will be provided throughout the essay.
From the paper:
"Before discussing the competing claims, it must be understood what is meant by the term corporate social responsibility. Corporate social responsibility is just one aspect of business ethics and has become increasingly important for companies operating in the global economy. It is a fast developing and increasingly competitive field. There is no single, commonly accepted definition of corporate social responsibility but it generally refers to the idea that businesses are accountable for the effects of their actions on the community and should seek socially and economically beneficial results. It involves operating a business in a way that meets ethical and legal standards as well as meeting public expectation. Decisions taken by managers need to satisfy the needs of the community and companies must be accountable for the way in which their results are achieved."
