iPod Marketing Plan

Paper Summary:

This paper discusses a step-by-step plan for marketing Apple's new iPod V2.0, taking it from an idea to a world-wide accepted consumer product. It explores pricing strategy, production, product life cycle and predicts market growth, maturity and decline. In conclusion the author gives a positive outlook for the success of the iPod due to Apple's good reputation.
Pricing Strategy
Promotion
Product Life Cycle
Market Introduction Stage
Market Growth Stage
Market Maturity Stage
Sales Decline Stage
Conclusion

From the Paper:

"The loveable character in this classic movie presents to us the idea that life is more enjoyable with a brain. Humankind has pursued knowledge since history was recorded. Technology, from the printing press to the first-available 64-bit dual processing unit on the new PowerMac, has made knowledge acquisition easier. Acquiring knowledge comes with a price. Apple has a plan to reduce the costs associated with acquiring knowledge about music. The iPod V 2.0 is an affordable way to store vast amounts of musical data. It provides the ability to pick others brains through the features of iTunes and iTunes' partnership with AMG. Apple is promoting "iTunes + iPod = Your Musical Mind.""

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